Digital Desk, Mumbai. Celebrity endorsements in India have always been at the forefront of selling products and services. But over the years, celebrities including Bollywood stars such as Deepika Padukone, Salman Khan, Katrina Kaif, Shahid Kapoor, Hrithik Roshan and Saif Ali Khan as well as cricketers such as Virat Kohli, MS Dhoni and Shikhar Dhawan have become just the face or the face of brands. From the time of becoming a voice, it has taken its form. These celebrities not only devise strategies to sell the products but also have the ability to beat the cut throat competition of India by becoming the face and name of these brands. Today we are going to tell you about five such heroine clothing brands of India, which are not only making a splash in the Indian markets, but have also been appreciated by the people.
Deepika Padukone – All About You
Bollywood diva Deepika Padukone who has her own style in everything has brought her fashion collection ‘All About You’ in association with the Van Heusen brand. As the name suggests this clothing brand was launched on 20 October 2015 to let you dress up as you style. All About You…works closely with Myntra’s in-house design team and a French design agency named Carlin. These designs, which are generally lightweight and decent looking, start from the 1500 range. In an interview, Deepika Padukone had said that the clothes of All About You reflect her personality. These are designed keeping in mind the multitasking women in the age group of 18-35.
Anushka Sharma – Nush
Anushka Sharma is a true entrepreneur at heart, who as a child wanted to start a beauty parlor. But since she could not do so, she launched ‘Nush’ in 2017. Nush is a clothing label that makes dressing like them super easy. The brand makes from casual dressing as well as the favorite staple wear of the actress. Anushka Sharma says she has kept Nush’s collection in sync with her style. When she goes shopping abroad, one thing that bothers her is that most of the clothes there are not suited to the Indian eyes or the weather. So while choosing fabrics and colors she has kept one thing in mind that she finds her style accessible.
Samantha Akkineni – Saki
Samantha Akkineni also joined the list in September 2020 with the brand ‘Saki’. This online apparel website sells designer wear for women along with Femina Miss India contestant Sushruti Krishna. When Samantha was asked why she ventured into the fashion industry, she said that it would serve as a reflection of her. Designed for the modern women, this fashion brand is doing good business in 15 countries. Saki offers rafted sarees, natural indigo kurtas and modern Indian wear.
Sonam Kapoor – Rehsan
Wearing a dress designed by Sonam Kapoor who is seen in a different style every day is like a dream for anyone. But that dream has come true with the fashion line of Sonam and her designer sister Rhea. Both the sisters are the owners of a fashion line ‘Rheason’, which is named after the names of Rhea and Sonam. The brand comprises of Tops, Tees, Jackets, Palazzo, Sarees and Handbags. This design is especially for young girls who celebrate fashion. They launched this line on 12th May 2017 at Shopper Stop store. Fashionista Sonam Kapoor had the idea to start this fashion line.
Jacqueline Fernandez – Just F
Jacqueline Fernandez along with Mojostar launched Just F Clothing on Amazon Fashion on 17 July 2018 Prime Day. Combining innovative, trendy and stylish activewear outfits for modern Indian women, the Just F collection is handpicked by Jacqueline on Amazon Fashion, which offers over 100 styles. The brand aims to bring modern active wear for women without compromising on quality. Also, the price of all Just F products starts at Rs.1300.